ACHIEVEMENTS • AWARDS • CERTIFICATIONS • LEADERSHIP • TRAVEL • EXPERIENCE • PASSION •
ACHIEVEMENTS
01
LIFE Scholarship (2023-2026)
02
President's & dean's list recipient
03
Semester study abroad - Florence, italy
04
3 summers of marketing & Ecommerce internships
Technical Expertise
Digital Marketing
Developing data-driven marketing strategies across Amazon, eCommerce, and social media to increase visibility, engagement, and conversions.
eCommerce Management
Managing product listings, website updates, SEO optimization, and digital storefronts to create a seamless online shopping experience.
Amazon Advertising
Planning, launching, and optimizing Amazon PPC campaigns to increase product visibility, improve ROAS, and drive profitable sales.
Analytics & Strategy
Using performance metrics and consumer insights to make informed marketing decisions and continuously improve campaign results.
Content Creation
Creating product photography, graphics, videos, and written content that strengthens brand identity and improves customer engagement.
SEO Optimization
Optimizing product listings and website content through keyword research and SEO best practices to improve search visibility and organic traffic.
Certifications
Amazon DSP
An official credential for advertisers and agency professionals that validates your proficiency in programmatic advertising using the Amazon Demand-Side Platform.
Amazon Advertising Campaign Planning
Validates ability to build effective advertising strategies using the Amazon Ads Planner. It covers campaign goals, audiences, budgets, and ad products.
Amazon Sponsored Ads
Proficiency in managing Amazon's self-serve advertising solutions, such as Sponsored Products and Sponsored Brands.
Reach Shoppers With Sponsored Display
Ability to use Sponsored Display ads. Covers campaign setup, audience targeting options (like Views and Product targeting), and optimization strategies for reach, page visits, and conversions across the customer journey.
Amazon Ads Campaign Optimization
Validates an advertiser’s expertise in advanced campaign strategy, reporting, and optimization across sponsored ads and the Amazon DSP. Tests your ability to improve performance and drive impact.
Drive discoverability with Sponsored Brands
Learn to maximize visibility through keyword targeting, prominent ad placements, and compelling custom headlines to increase brand awareness and drive traffic to your Amazon Store.
Leverage Stores for brand growth
Designed to help advertisers and brand owners maximize the potential of their multi-page Amazon Stores to increase product visibility, drive traffic, and boost conversions.
Learn the fundamentals of sponsored ads
Validates ability to set up, optimize, and manage pay-per-click (PPC) campaigns like Sponsored Products and Sponsored Brands within the Amazon Ads console.
Learn strategies to improve sponsored ads performance
Requires courses in bid management, keyword optimization, and creative testing, emphasizing key performance indicators (KPIs) like ACOS, CTR, and conversion rates.
